Dashboard

The Dashboard (/dashboard) shows how AI assistants such as ChatGPT, Gemini and Perplexity see your brand in the period you choose: how often you're mentioned, your share against competitors, how often your site is cited, and what to fix next.

It has three tabs: Overview (the default), Connections and Issues.

How a prompt becomes dashboard metrics

New prompts run within minutes, then repeat on their Run Schedule (Daily, Weekly or Monthly). Answers are grouped by local day in your workspace time zone.

Filter the view

All cards on Overview use the same period and filters.

• If a saved filter value no longer exists in the workspace, a red notice lists it. Click Remove these values to drop it.
• The filter bar stays pinned as you scroll. Once the score cards scroll away, a compact score strip appears in the bar.

Overview tab

Highlights

Score cards

Four cards, each with a donut, an info hint and a change pill. Full formulas are in Metrics explained.

The change pill compares the period with the one of equal length just before. No pill means the earlier period had no data, or the value moved by less than 1 percentage point.

First-run setup card

While your workspace's first tracking run is in progress, a card titled We're setting things up for you! sits in the score area. It shows three stages:

1. Verifying prompts and topics: how many prompts and responses are planned.
2. Building responses: how many answers are in so far.
3. Creating sentiment analysis: how many answers have been analysed.

The dashboard refreshes every 15 seconds and cards fill in as data arrives. Click Complete Connections to set up tools while you wait. The card disappears when the run ends.

Complete Connections banner

Owners and Admins see a Complete Connections banner until Visitor Analytics, Crawler Analytics, Webmaster Tools and CMS are all connected. Click Setup to open the Connections tab, or Dismiss to hide it for yourself.

Visitor & Crawl Analytics

• Referral Traffic (Human): Visitors, Sessions, Page Views and Event Counts from Google Analytics.
• Crawler Activity (Bot): Active Agents, Page Crawl, Top Crawler and Top Purpose from your CDN or host. Purposes are Model training, AI search index, User request and Search engine.

If a source isn't connected, its half shows a setup button instead. Google Analytics is read live and can be slow. If it times out, click Retry. See Website Analytics.

Brand Visibility Trend

One line per brand in your tracked roster, with your brand highlighted. Each point is that day's Visibility. A day with no answers is a gap, not zero. Switch between Line chart and Bar chart; the bar view matches the Leaderboard.

Leaderboard

Your brand and tracked competitors ranked by Visibility, highest first. Ties go to the brand with more mentions. A competitor added after the answers were analysed shows "—" instead of 0%. Owners and Admins click Manage to add or remove competitors.

Visibility by topic

A grid of topics (rows) against your brand and each tracked competitor (columns). Each cell is that brand's Visibility on that topic, shaded green. A Needs work tag means at least one competitor beats you on that topic.

Visibility by Market

A map and a list of countries with your Visibility and the number of responses in each. A market with no analysed answers shows "—", never 0%.

Actions

Your to-do list, filterable by All, External and Internal:

• Findings from your latest website audit, most severe first.
• Discovered brands to review as competitors ("Mentioned in N answers alongside your brand").
• Connections still to make.

Click a row to jump to the right place: the Issues tab, the Connections tab, or Manage competitors with the brand name filled in.

Activity Feed

What happened in the workspace over the last 30 days, tagged Tracking, Audit, Connections, Competitors, Prompts, Team and Content.

Export the dashboard

Click Export in the header.

The Brand Visibility Trend card has its own export menu: Download CSV, Download JSON, Download PNG and Open in Google Sheets.

Connections tab

Connect your tools in four steps: Visitor Analytics (Google Analytics), Crawler Analytics (your CDN or host), Webmaster Tools (Google Search Console, Bing Webmaster Tools) and CMS. Use Connect, Skip or Back to move through them. Skipped steps can be connected later from Settings › Integrations.

Members see "An owner or admin connects tools." See Integrations.

Issues tab

The Issues tab shows your website audit: how well AI crawlers and agents can find and read your site.

• Crawlers: how many of the AI crawlers Opttab checked can read your whole domain. Search engines are listed separately.
• Checks: a checklist across Discoverability, Content accessibility, Bot access control, Protocol discovery and Commerce. Each check explains Why it matters and What to do.
• Problems: a Problems to fix table.

Opttab runs the first audit automatically once your website is set up. While it runs, a timeline shows the stages: Reaching website, Sources, Pages, Verify, Audit rules, Issues. Only one audit runs per workspace at a time, and each audit covers a limited number of pages.

If a scan stops ("Scan stopped: website unreachable" or "Scan stopped: domain does not resolve"), check your website address, then click Start a new scan.

Page states

FAQ

Related