Skills
Run ready-made AI assistant tasks for insights, content, search, outreach and ads, and see which ones need a connected tool.
Skills are ready-made tasks for Chat. Each one knows which data to read and what to deliver — a report, a content draft, a list of outreach targets or a paused campaign. Run a skill when you want a complete piece of work rather than a single answer.
Available on plans that include the AI assistant. Running a skill uses credits, like any Chat turn.
How it works
Run a skill
Open Skills
In the sidebar, select Chat › Skills (/chat/skills). Use Search Skills to filter the list.
Run it
Select Run on a card. A new chat opens with the skill loaded. You can also type / in any chat, or use + in the composer, to pick a skill.
Answer its questions
Some skills ask for a topic, a page or a time range. If a skill needs a tool you haven't connected, Chat shows a Connect card first.
Skills catalog
Insights
| Skill | Needs a connection |
|---|---|
| Analytics report | — |
| Citation page audit | — |
| Citation source gaps | — |
| Competitor watch | — |
| Diagnose visibility | — |
| How AI describes us | — |
| Model-by-model breakdown | — |
| Prompt deep-dive | — |
| Prompt portfolio health | — |
| Search-query gap | — |
| Sentiment shift explainer | — |
| Website audit | — |
| Insights and actions report | — |
| Weekly wins & losses digest | — |
Content
| Skill | Needs a connection |
|---|---|
| Audit existing content | — |
| Content gap insights | — |
| Fix content | — |
| Generate new content | — |
Search
| Skill | Needs a connection |
|---|---|
| AI traffic funnel | Google Analytics 4 |
| Keyword upside scan | — |
| Search Console overlap | Google Search Console |
Outreach
| Skill | Needs a connection |
|---|---|
| Listicle outreach targets | — |
| Newsjacking | — |
| Reddit reply drafts | — |
| YouTube influencer outreach | — |
Outreach skills produce drafts only. Nothing is sent — you send the messages yourself.
Ads
| Skill | Needs a connection |
|---|---|
| Ad Radar watch | — |
| Campaign builder | ChatGPT Ads |
| Ad copy writer | ChatGPT Ads |
| Insight to campaign | ChatGPT Ads |
| Launch readiness check | ChatGPT Ads |
| Campaign performance review | ChatGPT Ads |
Anything an Ads skill creates on your OpenAI Ads account is paused. A person activates it in Campaign Manager.
Setup
| Skill | Needs a connection |
|---|---|
| Add a workspace | — |
Connect the tools a skill needs
Connect tools in Settings › Integrations, or straight from the Connect card in the chat. Only Owners and Admins can connect tools.
| Tool | Unlocks |
|---|---|
| Google Analytics 4 | AI traffic funnel |
| Google Search Console | Search Console overlap |
| ChatGPT Ads | Campaign builder, Ad copy writer, Insight to campaign, Launch readiness check, Campaign performance review |