Answer Engine Analytics
See how AI answer engines talk about your brand compared with your competitors, by visibility, sentiment, citations, prompts and platform.
Answer Engine Analytics shows how AI answer engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Mode talk about your brand compared with the competitors you track. Use it to find where you are strong, where a competitor leads, and which sources shape the answers.
Open it from the sidebar: Analytics › Answer Engine Analytics (/analytics/answer-engine).
Every member with access to the workspace can see this page. How far back you can look depends on your plan — see Plans and billing.
How it works
Opttab asks each AI engine your tracked prompts on a schedule. It reads every answer for brand and competitor mentions, position, citations, sentiment and intent, then rolls the results up per day in your workspace's time zone. The tabs read those daily totals through the filters you pick.
The metrics themselves (Visibility Score, Share of Voice, Positive Sentiment and others) are defined once on Metrics explained. This page explains where each tab shows them and where the counting differs.
The toolbar
Every tab except Prompt Volume shares one toolbar.
- Period picker: Today, Last 7 days (default), Last 30 days, Last 3 months, Last 6 months, Last 12 months or Custom range. A custom range is up to 365 days and can't end after today. Days follow your workspace's local time.
- Filters: narrow the data by AI Models, Location, Topics, Intent and Tags. Each list has a search box. An answer matches Intent if it carries any of the intents you pick.
Your filters are saved in the page URL. Copy the link to share exactly the view you are looking at. If a link names something that no longer exists, such as a deleted topic, Opttab drops it and reloads without it.
The seven tabs
Your headline numbers for the period, in three parts.
- AI Analytics: five tiles — Prompts, Mentions, Visibility Score, Positive Sentiment and Citations. Each has a change pill against the previous period of the same length. New means there was nothing to compare with.
- Competitor Analysis: a line chart plus a Competitors rail that ranks your tracked brands. Switch the metric between Visibility, Share of Voice, Share of Citations and Sentiment.
- Platforms: the same four metrics for your brand, split by AI engine.
Four cards: Visibility Score, Share of Voice (a donut), Positive Sentiment and Citations.
Use the Competitors chip to choose which competitors appear. The default is all tracked competitors; None shows your brand only. Your picks change the rail and the Share of Voice donut only. Visibility, sentiment and citation figures are always calculated over everything Opttab measured.
How your prompts perform. This tab always covers all time, so the period picker shows a fixed All time.
- Prompt Analytics: Prompts, Visibility Score, Responses and Citations.
- Prompt Intent Funnel: prompt counts across eight stages — Discovery, Education, Comparison, Recommend, Reputation, Operational, Transaction and Agentic.
- High Performing Prompts and Low Performing Prompts: tables sorted by visibility. Each has Search Prompts and its own Filters (AI models and topics) that narrow that table only. A prompt with no answers yet doesn't appear.
How positively AI engines describe each brand.
- Sentiment Summary: Total Mentions, Positive Mentions, Negative Mentions, Neutral Mentions and a score ring.
- Sentiment Trend: a chart with a Competitors rail.
- Brand table: each brand's positive and negative split and score. Press Details to open Sentiment Details, where you can read the answers and search them with Search Mentions.
- Themes & Opportunities: recurring themes such as "Pricing & Value" or "Customer Support & Service", marked as a Positive theme, Improvement opportunity or Neutral theme. Press a row to open Theme Details.
A table of every brand on every AI engine. Switch between Visibility and Sentiment.
Your brand is first, then competitors A–Z, with an Average column at the end. Average pools the answers across all visible engines before dividing — it isn't the mean of the percentages. A visibility of 0 means the engine answered but didn't mention the brand. An empty cell means the engine had no eligible answers.
On a phone or tablet you see one card per platform with your rank.
Which websites AI engines cite, and which ones help you most.
- Citations Summary: Total Citations, Share of Citations, Number of Sources and Sites.
- Top External Platforms: YouTube, Reddit, Trustpilot and Quora, with a Posts count. Press one to see its pages.
- Which web pages boost our visibility the most? Built only from answers that mention you: Top Source, Source Effect, High-Impact Pages and Page Citation Volume Over Time.
- Sources & Citations table: every URL with All / Citations / Sources tabs and ownership tags — Mentions You, Mentions Competitor or Opportunity (a third-party page).
Estimates how often people ask a prompt, based on Google search demand.
Check a prompt
Type it in Prompt to analyze and press Check Volume.
Read the analysis
The Volume Analysis panel shows monthly search volume with a trend, a Geographic Breakdown and related prompts. Opttab either matches your text to one of your tracked prompts or turns it into a search keyword. Press Not what I meant to reject a match.
Track it
Press Track prompt, pick a Topic, and press Track prompt again.
Past checks are listed in Recently Searched Prompts. The number of checks per month depends on your plan.
Why numbers differ between tabs
Some tabs count the same idea in different ways. These differences are expected.
| You compare | Why they differ |
|---|---|
| Citations on Summary vs Total Citations on Sources & Citations | Summary counts every source stored with an answer. Sources & Citations counts only citation pills — the source chips an engine shows — and reports the pages the engine read in the background separately as Number of Sources. The same page cited in three answers counts three times. |
| Positive Sentiment on Summary or Visibility vs the Sentiment tab score | The cards count one sentiment per answer. The Sentiment tab counts quotes — individual statements inside answers — so one answer can add several. |
| Prompts tab vs other tabs | The Prompts tab always covers all time. The other tabs follow your period. |
See Metrics explained for the exact definitions.
Investigate a number
Hover a chart and it shows Click to investigate. Click a point or bar, choose the brand in Brand to investigate, then pick one of two actions.
View data behind
Opens Data behind this figure: the answers behind the number, with date, topic, prompt, whether you were mentioned, your position and every brand mentioned.
Ask Opttab
Opens the Opttab assistant with a question already written, such as "Why is Acme at 42%, and what should we do about it?", including the metric, period and filters.
Ask Opttab needs a plan that includes the AI assistant. Without it, the panel shows an upgrade card. See Chat.