Why did my visibility drop?
Common reasons your Visibility Score went down and how to check each one.
Visibility is the share of AI answers that mention your brand. It drops when fewer answers mention you, or when the total number of answers grows faster than your mentions. Work through these checks.
Compare like with like
The change pill compares your period with the period of equal length just before. Today is a partial day and can swing a lot. Use Last 7 days or Last 30 days for a steadier read.
Check your filters
A topic, platform or country filter changes which answers count. Click Clear all and compare again.
Look at recent prompt changes
New prompts add answers to the total. If they are unbranded or in a topic where you're weak, Visibility falls even if nothing else changed. Deleting branded prompts has the same effect. Check the Branded slice on the Visibility Score donut.
Find where you lost ground
Use Visibility by topic, Visibility by Market and the Brand Visibility Trend to see which topic, country or day dropped. Then open the affected prompts.
Read the answers
On the prompt detail page, open Responses and read the answers that no longer mention you. Check which competitors and sources they use instead. See Prompt details.